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Always reachable, constantly achieving multiple things at the same time: This describes a common experience of the digital world. Companies perceive this “multi-tasking capability” as an important suitability criterion. But is it good for people and effective for business? Is there a limit to what our brain, body and soul can bear? What’s the impact of this perpetual tide of information confronting us in the modern age? Questions like these are currently being addressed by researchers in a range in disciplines such as neuroscience, kinesiology occupational psychology and sociology. After all, our brain isn’t designed to undertake several complex tasks simultaneously. And trying to do this results in stress that can potentially inflict measurable harm.
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