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The ability to predict shifts in public opinion has evolved exponentially in recent decades. Today, artificial intelligence and social media data are being used to predict voter behavior in previously impossible ways. With virtually every Internet service we use, we voluntarily and often unconsciously disclose personal data. This data is then analyzed by AI to create profiles of different population groups – and their political preferences. The resulting political predictions are astonishingly accurate. But how should politicians deal with these high-tech psychograms of their constituencies?
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