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No matter spring, summer, autumn or winter, we always buy new clothes for the new season. And always strikes the hour of the big fast fashion chains. Their big promise to their customers – designer clothes for the lowest prices – and the high turnover of their collections continually tempt us to buy new clothes. However, if a piece of clothing is then quickly sorted out or comes apart, is it really as cheap as it seems if we take its short life span into account? Goods that are thrown away are mostly purely plastic waste. And these chains’ products are only such good value because they are produced on the other side of the world in dubious conditions. In this programme, Austria fashion blogger Jean-Claude takes a closer look at the impact of fast fashion on the domestic market and shows just how expensive these kinds of clothes really are.
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