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Plastic bags carry everyone’s shopping. We are hit by an avalanche of PVC every day – despite all the commitments of trade and industry to do the contrary. Why does it seem impossible to banish this material, which does indisputable damage to the environment, from our lives? And how effective are alternatives such as “naturally degradable plastic”? Many new labels suggest that these materials will decompose freely in nature – a worldwide misconception. And why have none of the new ideas gained a foothold in the market so far? One could get the impression that trade and industry were only bidding a half-hearted farewell to plastic – the many benefits of the material are too prevalent. This film unearths the reasons for the ongoing mania for packaging and probes the true value of alternatives to traditional PVC.
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