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Deepfakes are synthetic media created by Artificial Intelligence, where real people are made to say and do things that they have not actually said or done. Experts fear that, by the year 2030, up to 90 per cent of all online videos could consist of synthetically generated images. These days it’s already difficult to tell a deepfake from an authentic video. And the Computer-Generated Imagery applications used to create this kind of material are now very user-friendly and accessible to all. Should we be defending reality against fakes? And if so, how?
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